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The number of small-scale landlords in their late 50s who retire and rent out 2-3 studio apartments is rapidly increasing. However, rental income tax thresholds, changes to the three major rental housing laws, mandatory jeonse/monthly rent reporting, and comprehensive real estate tax criteria change every year, and missing them can result in surcharges (up to 20%). Consulting a tax accountant annually costs 500,000 to 1,000,000 KRW (approx. $375–$750), and even when checking directly on the National Tax Service's HomeTax, it's hard to find what has changed. In particular, small landlords with two or fewer properties often don't have a tax representative and are completely unaware of changes.
(1) Register property types, number, and location to receive filtered alerts only for tax law and regulatory changes affecting those conditions, (2) translate changes into 'how much my taxes increase or decrease in my situation,' (3) provide D-30/D-7 reminders for filing deadlines plus direct links to the HomeTax filing screen. It automatically monitors the Ministry of Justice's National Law Information Center and National Tax Service notices.
| N Novelty | 1-5 | How uncommon the service is in market context. |
| U Urgency | 1-5 | How urgently users need this problem solved now. |
| M Market | 1-5 | Market size and growth potential from proxy indicators. |
| R Realizability | 1-5 | Buildability for a small team with realistic constraints. |
| V Validation | 1-5 | Validation signal quality from competition and demand data. |
| Tech Complexity | / 40 | Difficulty of core implementation stack. |
| Data Availability | / 25 | Practical availability and cost of required data. |
| MVP Timeline | / 20 | Expected time to ship a usable MVP. |
| API Bonus | / 15 | Bonus for viable public API leverage. |
| Competition | / 20 | Signal quality from competitor landscape. |
| Market Demand | / 20 | Demand proxies from search and mention patterns. |
| Timing | / 20 | Fit with current shifts in tech, behavior, and regulation. |
| Revenue Signals | / 15 | Reference evidence for monetization viability. |
| Pick-Axe Fit | / 15 | How well the concept serves participants in a trend. |
| Solo Buildability | / 10 | Practicality for lean-team implementation. |