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When retirees in their 50s evaluate small-capital startups (cafes, consulting, education, online shops, etc.), they only calculate initial investment and underestimate monthly fixed costs. After business registration, monthly fixed costs including social insurance (sharp increase in regional health insurance premiums), VAT filing, rent, telecom, and card processing fees run at least $1,125–$2,250 per month — yet no tool shows these realistic figures by industry, contributing to a 20%+ closure rate within six months of launch.
Users select their desired industry, region, and scale, and the tool auto-calculates monthly fixed cost items (rent, health insurance, National Pension, VAT prepayment, telecom, card processing fees, labor costs). When a monthly revenue target is entered, it computes the break-even revenue and net profit, clearly displaying 'If you can't generate this much revenue, you'll lose $X per month.'
| N Novelty | 1-5 | How uncommon the service is in market context. |
| U Urgency | 1-5 | How urgently users need this problem solved now. |
| M Market | 1-5 | Market size and growth potential from proxy indicators. |
| R Realizability | 1-5 | Buildability for a small team with realistic constraints. |
| V Validation | 1-5 | Validation signal quality from competition and demand data. |
| Tech Complexity | / 40 | Difficulty of core implementation stack. |
| Data Availability | / 25 | Practical availability and cost of required data. |
| MVP Timeline | / 20 | Expected time to ship a usable MVP. |
| API Bonus | / 15 | Bonus for viable public API leverage. |
| Competition | / 20 | Signal quality from competitor landscape. |
| Market Demand | / 20 | Demand proxies from search and mention patterns. |
| Timing | / 20 | Fit with current shifts in tech, behavior, and regulation. |
| Revenue Signals | / 15 | Reference evidence for monetization viability. |
| Pick-Axe Fit | / 15 | How well the concept serves participants in a trend. |
| Solo Buildability | / 10 | Practicality for lean-team implementation. |