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Workers aged 45–55 whose parents (70s–80s) have received a long-term care grade face a critical decision between home-based services (visiting care + day/night care) and facility admission, but comparing actual costs requires gathering information from multiple sources: National Health Insurance Service (NHIS) benefit limits, copayment rates, non-covered items like meals, snacks, and special activity fees, plus transportation. The NHIS website only shows benefit limits, and facilities do not disclose non-covered charges until contract signing — so a decision with a 500,000–1,000,000 KRW/month (~$375–$750/mo) cost difference is made on gut feeling.
Users enter their parent's care grade (Level 1–5) and residential area, and the tool displays a comparison table of actual monthly out-of-pocket costs — including non-covered items — for various home-care combinations (e.g., visiting care 3x/week + day/night care 5x/week) versus facility admission. Average non-covered item prices from local facilities are crowdsourced to reveal the 'true cost.'
| N Novelty | 1-5 | How uncommon the service is in market context. |
| U Urgency | 1-5 | How urgently users need this problem solved now. |
| M Market | 1-5 | Market size and growth potential from proxy indicators. |
| R Realizability | 1-5 | Buildability for a small team with realistic constraints. |
| V Validation | 1-5 | Validation signal quality from competition and demand data. |
| Tech Complexity | / 40 | Difficulty of core implementation stack. |
| Data Availability | / 25 | Practical availability and cost of required data. |
| MVP Timeline | / 20 | Expected time to ship a usable MVP. |
| API Bonus | / 15 | Bonus for viable public API leverage. |
| Competition | / 20 | Signal quality from competitor landscape. |
| Market Demand | / 20 | Demand proxies from search and mention patterns. |
| Timing | / 20 | Fit with current shifts in tech, behavior, and regulation. |
| Revenue Signals | / 15 | Reference evidence for monetization viability. |
| Pick-Axe Fit | / 15 | How well the concept serves participants in a trend. |
| Solo Buildability | / 10 | Practicality for lean-team implementation. |