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A 57-year-old couple whose two children have moved out is considering downsizing from a 112㎡ (34-pyeong) apartment to a 79㎡ (24-pyeong) unit, but they can't determine the actual surplus funds after accounting for capital gains tax, acquisition tax, moving costs, and interior renovation expenses. A Real Estate agent only recommends selling, a Tax Accounting advisor only answers tax questions, and an interior company only provides quotes. Consulting all three separately costs 500,000-800,000 won (~$375-600) and 2-3 weeks, and the homeowner must integrate the results themselves.
Users input their current and target housing details (size, area, estimated sale/purchase price), and the service provides in a single view: (1) an integrated simulation of capital gains tax, acquisition tax, brokerage fees, and moving costs, (2) projected surplus funds with deployment scenarios (deposits/funds/Pension conversion), and (3) a livability comparison of nearby amenities (hospitals, supermarkets, parks, cultural facilities) for the new location.
| N Novelty | 1-5 | How uncommon the service is in market context. |
| U Urgency | 1-5 | How urgently users need this problem solved now. |
| M Market | 1-5 | Market size and growth potential from proxy indicators. |
| R Realizability | 1-5 | Buildability for a small team with realistic constraints. |
| V Validation | 1-5 | Validation signal quality from competition and demand data. |
| Tech Complexity | / 40 | Difficulty of core implementation stack. |
| Data Availability | / 25 | Practical availability and cost of required data. |
| MVP Timeline | / 20 | Expected time to ship a usable MVP. |
| API Bonus | / 15 | Bonus for viable public API leverage. |
| Competition | / 20 | Signal quality from competitor landscape. |
| Market Demand | / 20 | Demand proxies from search and mention patterns. |
| Timing | / 20 | Fit with current shifts in tech, behavior, and regulation. |
| Revenue Signals | / 15 | Reference evidence for monetization viability. |
| Pick-Axe Fit | / 15 | How well the concept serves participants in a trend. |
| Solo Buildability | / 10 | Practicality for lean-team implementation. |