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When a 55-year-old Restaurant owner needs to transfer their business due to health issues, there's no standard for setting the goodwill price. Real estate agents inflate goodwill to increase their commission, or deflate it to push a quick sale. While the Commercial Lease Protection Act protects goodwill rights, it provides no formula for calculating 'fair goodwill.' Hiring a professional appraiser costs $750-$2,250 (~1,000,000-3,000,000 KRW). As a result, relying on gut feeling commonly leads to losses of $3,750-$15,000 (~5,000,000-20,000,000 KRW).
Users input business type, location (address), revenue, years in operation, and interior investment amount. The tool calculates a fair goodwill range based on actual transaction data from the same commercial district and business type. It breaks down the three components — business rights, facility rights, and location premium (license rights) — and also applies the National Tax Service's business goodwill valuation method for cross-reference.
| N Novelty | 1-5 | How uncommon the service is in market context. |
| U Urgency | 1-5 | How urgently users need this problem solved now. |
| M Market | 1-5 | Market size and growth potential from proxy indicators. |
| R Realizability | 1-5 | Buildability for a small team with realistic constraints. |
| V Validation | 1-5 | Validation signal quality from competition and demand data. |
| Tech Complexity | / 40 | Difficulty of core implementation stack. |
| Data Availability | / 25 | Practical availability and cost of required data. |
| MVP Timeline | / 20 | Expected time to ship a usable MVP. |
| API Bonus | / 15 | Bonus for viable public API leverage. |
| Competition | / 20 | Signal quality from competitor landscape. |
| Market Demand | / 20 | Demand proxies from search and mention patterns. |
| Timing | / 20 | Fit with current shifts in tech, behavior, and regulation. |
| Revenue Signals | / 15 | Reference evidence for monetization viability. |
| Pick-Axe Fit | / 15 | How well the concept serves participants in a trend. |
| Solo Buildability | / 10 | Practicality for lean-team implementation. |