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Freelancers and rental income earners in their 50s pay 300,000–500,000 won (~$225–$375) to tax accountants every May for comprehensive income tax filing, even though many qualify for simplified expense rates or are eligible for refunds. However, the HomeTax interface is complex and they don't know which deductions apply, so they give up on self-filing. The bigger issue is that after receiving a refund, their health insurance premiums are recalculated based on reported income the following year, leading to unexpected premium increases.
Users enter their income type (employment/business/rental/other) and approximate amounts on a web interface, then receive step-by-step screenshot-level guidance through the HomeTax filing process, with specific coaching like 'enter this number in this field' at each step. After filing, the system automatically calculates and displays the expected refund amount along with projected health insurance premium changes for the following year.
| N Novelty | 1-5 | How uncommon the service is in market context. |
| U Urgency | 1-5 | How urgently users need this problem solved now. |
| M Market | 1-5 | Market size and growth potential from proxy indicators. |
| R Realizability | 1-5 | Buildability for a small team with realistic constraints. |
| V Validation | 1-5 | Validation signal quality from competition and demand data. |
| Tech Complexity | / 40 | Difficulty of core implementation stack. |
| Data Availability | / 25 | Practical availability and cost of required data. |
| MVP Timeline | / 20 | Expected time to ship a usable MVP. |
| API Bonus | / 15 | Bonus for viable public API leverage. |
| Competition | / 20 | Signal quality from competitor landscape. |
| Market Demand | / 20 | Demand proxies from search and mention patterns. |
| Timing | / 20 | Fit with current shifts in tech, behavior, and regulation. |
| Revenue Signals | / 15 | Reference evidence for monetization viability. |
| Pick-Axe Fit | / 15 | How well the concept serves participants in a trend. |
| Solo Buildability | / 10 | Practicality for lean-team implementation. |