화이트라벨 자체배달 시스템 인프라
배달 플릿 실시간 모니터링·텔레매틱스
자체배달 매장의 고객 추적 경험 부재·문의 전화 폭주
Stores that have switched to self-delivery cannot provide customers with real-time delivery tracking experience at the level of Baemin and Coupang Eats, resulting in a flood of 'where is my order?' calls. The inferior customer experience compared to platforms is one of the core reasons for the failure of self-delivery conversion.
Set up a real-time delivery tracking page automatically sent via Kakao AlimTalk/SMS within 5 minutes. An embeddable widget that integrates with the driver app's GPS to show customers estimated arrival time and real-time location.
| N Novelty | 1-5 | How uncommon the service is in market context. |
| U Urgency | 1-5 | How urgently users need this problem solved now. |
| M Market | 1-5 | Market size and growth potential from proxy indicators. |
| R Realizability | 1-5 | Buildability for a small team with realistic constraints. |
| V Validation | 1-5 | Validation signal quality from competition and demand data. |
| Tech Complexity | / 40 | Difficulty of core implementation stack. |
| Data Availability | / 25 | Practical availability and cost of required data. |
| MVP Timeline | / 20 | Expected time to ship a usable MVP. |
| API Bonus | / 15 | Bonus for viable public API leverage. |
| Competition | / 20 | Signal quality from competitor landscape. |
| Market Demand | / 20 | Demand proxies from search and mention patterns. |
| Timing | / 20 | Fit with current shifts in tech, behavior, and regulation. |
| Revenue Signals | / 15 | Reference evidence for monetization viability. |
| Pick-Axe Fit | / 15 | How well the concept serves participants in a trend. |
| Solo Buildability | / 10 | Practicality for lean-team implementation. |