미디어 프리랜서 계약·컴플라이언스 관리
해외 FTC 가이드라인 검수 도구(Lumanu Ad Disclosure)의 한국 규정 미대응 공백
에이전시 담당자가 크리에이터 게시물의 협찬 표시를 수작업으로 일일이 확인하는 병목
Creators and agencies manually check the Fair Trade Commission's recommendation and endorsement disclosure guidelines (e.g., 'paid advertisement' label at the top of posts, in-video notices) when publishing sponsored or ad content. Missing these can result in fines of up to 5 million KRW (~$3,750) per case. Regulations differ by platform (YouTube, Instagram, Blog).
Input content URL or draft text → automatic check of platform-specific sponsored disclosure rules (position, size, wording) → provide correction guidelines for non-compliant items. Agency dashboard enables batch monitoring of all affiliated creators' content.
| N Novelty | 1-5 | How uncommon the service is in market context. |
| U Urgency | 1-5 | How urgently users need this problem solved now. |
| M Market | 1-5 | Market size and growth potential from proxy indicators. |
| R Realizability | 1-5 | Buildability for a small team with realistic constraints. |
| V Validation | 1-5 | Validation signal quality from competition and demand data. |
| Tech Complexity | / 40 | Difficulty of core implementation stack. |
| Data Availability | / 25 | Practical availability and cost of required data. |
| MVP Timeline | / 20 | Expected time to ship a usable MVP. |
| API Bonus | / 15 | Bonus for viable public API leverage. |
| Competition | / 20 | Signal quality from competitor landscape. |
| Market Demand | / 20 | Demand proxies from search and mention patterns. |
| Timing | / 20 | Fit with current shifts in tech, behavior, and regulation. |
| Revenue Signals | / 15 | Reference evidence for monetization viability. |
| Pick-Axe Fit | / 15 | How well the concept serves participants in a trend. |
| Solo Buildability | / 10 | Practicality for lean-team implementation. |