멀티채널 주문통합 미들웨어
OMS/정산관리 SaaS 카테고리 (셀러허브, 사방넷 등 대형 솔루션이 커버하지 않는 정산 감사 틈새)
소형 셀러의 월말 채널별 정산서 수동 엑셀 대조 병목
Small D2C sellers (monthly revenue under 100 million KRW, approx. $75,000) operating 3+ channels simultaneously (Coupang, Naver, 11st, etc.) face settlement leakage of 2–5% monthly because each channel applies different fee rates, promotion deductions, and return deductions. Currently, the owner or office staff manually cross-check in Excel, spending 3–5 days, and many discrepancies go undetected.
Upload settlement CSV/Excel from each channel's seller admin, automatically match by order number, and highlight discrepancies in fee rates, discounts, and return deductions per transaction. Automatically generate a report with total discrepancy amounts and dispute templates ready to submit to channel customer support.
| N Novelty | 1-5 | How uncommon the service is in market context. |
| U Urgency | 1-5 | How urgently users need this problem solved now. |
| M Market | 1-5 | Market size and growth potential from proxy indicators. |
| R Realizability | 1-5 | Buildability for a small team with realistic constraints. |
| V Validation | 1-5 | Validation signal quality from competition and demand data. |
| Tech Complexity | / 40 | Difficulty of core implementation stack. |
| Data Availability | / 25 | Practical availability and cost of required data. |
| MVP Timeline | / 20 | Expected time to ship a usable MVP. |
| API Bonus | / 15 | Bonus for viable public API leverage. |
| Competition | / 20 | Signal quality from competitor landscape. |
| Market Demand | / 20 | Demand proxies from search and mention patterns. |
| Timing | / 20 | Fit with current shifts in tech, behavior, and regulation. |
| Revenue Signals | / 15 | Reference evidence for monetization viability. |
| Pick-Axe Fit | / 15 | How well the concept serves participants in a trend. |
| Solo Buildability | / 10 | Practicality for lean-team implementation. |