Welfare Benefits Alert for Parents

3.10

Derivation Chain

Step 1 Ministry of the Interior and Safety survey on companies using public data — expansion of welfare data usage

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Step 2 Adults in their 50s with parents in their 70s-80s take on the role of finding welfare benefits on behalf of their parents

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Step 3 Benefits matching parents' conditions (age, income, illness, residence) are scattered across central government, local governments, and the private sector, making matching impossible

Problem

When working professionals in their 50s try to apply for welfare benefits for their parents in their 70s-80s, benefits from the central government (Basic Pension, Long-term Care for the Elderly), local governments (Senior Center Programs, Care Services), and the private sector (telecom discounts, transportation support) are scattered across different websites. Bokjiro (bokjiro.go.kr) offers integrated search, but without knowing the parents' exact conditions (whether they receive basic living subsidies, long-term care grade, residential local government), it's impossible to find suitable benefits, and missing application deadlines can cost hundreds of thousands of KRW (approx. $150-$675) annually. In particular, benefits unique to each local government are only announced on the district office's website, making them nearly impossible to discover.

Solution

When users enter their parents' basic information (age, residential local government, income level, long-term care grade, major conditions) on the web, the service (1) compiles a list of available central + local + private benefits on one screen, (2) provides application deadlines, methods, and required documents for each benefit, and (3) sends email/KakaoTalk reminders at D-30 before the deadline. When conditions change (e.g., care grade upgrade, address change), the benefit list is automatically updated.

Target: Working professionals aged 45-58 who have parents aged 70+ living in a different city or separate residence, and who cannot dedicate sufficient time to caregiving.

Revenue Model: Basic benefit matching is free. Premium (KRW 24,000 (approx. $18) per year) includes application deadline alerts, document preparation guides, and automatic re-matching when conditions change. Revenue from advertising/partnerships with local government welfare officials.

Ecosystem Role: Consumer

MVP Estimate: 2_weeks

NUMR-V Scores

N Novelty

2.0/5

U Urgency

4.0/5

M Market

5.0/5

R Realizability

3.0/5

V Validation

3.0/5

NUMR-V Scoring System

N Novelty	1-5	How uncommon the service is in market context.
U Urgency	1-5	How urgently users need this problem solved now.
M Market	1-5	Market size and growth potential from proxy indicators.
R Realizability	1-5	Buildability for a small team with realistic constraints.
V Validation	1-5	Validation signal quality from competition and demand data.

N=.15 U=.20 M=.15 R=.30 V=.20

Feasibility (70%)

Tech Complexity

29.3/40

Data Availability

20.8/25

MVP Timeline

20.0/20

API Bonus

0.0/15

Feasibility Breakdown

Tech Complexity	/ 40	Difficulty of core implementation stack.
Data Availability	/ 25	Practical availability and cost of required data.
MVP Timeline	/ 20	Expected time to ship a usable MVP.
API Bonus	/ 15	Bonus for viable public API leverage.

Market Validation (60/100)

Competition

8.0/20

Market Demand

6.2/20

Timing

20.0/20

Revenue Signals

10.5/15

Pick-Axe Fit

10.5/15

Solo Buildability

5.0/10

Validation Breakdown

Competition	/ 20	Signal quality from competitor landscape.
Market Demand	/ 20	Demand proxies from search and mention patterns.
Timing	/ 20	Fit with current shifts in tech, behavior, and regulation.
Revenue Signals	/ 15	Reference evidence for monetization viability.
Pick-Axe Fit	/ 15	How well the concept serves participants in a trend.
Solo Buildability	/ 10	Practicality for lean-team implementation.

Technical Requirements

Backend [medium] Frontend [low] Data Pipeline [medium]

Dashboard