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Self-employed individuals and small business owners aged 45-60 face hundreds of government and local government support programs (business stabilization funds, technology development subsidies, employment stability support, re-startup support, etc.) each year, but information is scattered across central ministries, local governments, and public institution websites, making it take a full day just to find what applies to them. The Ministry of Economy and Finance's Subsidy24 allows integrated search, but it's difficult to filter out 'exactly what fits me' based on complex conditions like industry, sales size, location, and age, and missing application deadlines frequently results in losing out on millions of KRW in benefits.
By entering 5-6 basic pieces of information on the web (industry, sales size, number of employees, business location, representative's age, years in business), it automatically matches currently available government and local government subsidies/support programs and displays them in priority order. For each program, it provides estimated benefit amount, application deadline, required document checklist, and direct link to the application page. It sends email or KakaoTalk notifications 7 days and 3 days before deadlines to prevent missing them.
| N Novelty | 1-5 | How uncommon the service is in market context. |
| U Urgency | 1-5 | How urgently users need this problem solved now. |
| M Market | 1-5 | Market size and growth potential from proxy indicators. |
| R Realizability | 1-5 | Buildability for a small team with realistic constraints. |
| V Validation | 1-5 | Validation signal quality from competition and demand data. |
| Tech Complexity | / 40 | Difficulty of core implementation stack. |
| Data Availability | / 25 | Practical availability and cost of required data. |
| MVP Timeline | / 20 | Expected time to ship a usable MVP. |
| API Bonus | / 15 | Bonus for viable public API leverage. |
| Competition | / 20 | Signal quality from competitor landscape. |
| Market Demand | / 20 | Demand proxies from search and mention patterns. |
| Timing | / 20 | Fit with current shifts in tech, behavior, and regulation. |
| Revenue Signals | / 15 | Reference evidence for monetization viability. |
| Pick-Axe Fit | / 15 | How well the concept serves participants in a trend. |
| Solo Buildability | / 10 | Practicality for lean-team implementation. |