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With gold prices hitting record highs, more investors in their 50s are turning to gold, but most are unaware that taxes differ completely depending on the trading channel. KRX gold market (capital gains tax exempt), physical gold from jewelry stores (10% VAT + capital gains tax), gold banking (15.4% dividend tax), gold ETFs (dividend or capital gains tax) — selling the same 100 million KRW (approx. $75,000) worth of gold can result in after-tax proceeds differing by several million KRW. There is also little awareness of how to transfer physical gold purchased from jewelry stores to the KRX market.
On the web, enter (1) purchase channel, (2) purchase amount/timing, and (3) current valuation of your gold holdings to compare taxes, fees, and net proceeds across channels at a glance. It also suggests conversion scenarios like 'Converting your jewelry store physical gold to KRX now saves X KRW in taxes' and calculates the impact on comprehensive financial income taxation.
| N Novelty | 1-5 | How uncommon the service is in market context. |
| U Urgency | 1-5 | How urgently users need this problem solved now. |
| M Market | 1-5 | Market size and growth potential from proxy indicators. |
| R Realizability | 1-5 | Buildability for a small team with realistic constraints. |
| V Validation | 1-5 | Validation signal quality from competition and demand data. |
| Tech Complexity | / 40 | Difficulty of core implementation stack. |
| Data Availability | / 25 | Practical availability and cost of required data. |
| MVP Timeline | / 20 | Expected time to ship a usable MVP. |
| API Bonus | / 15 | Bonus for viable public API leverage. |
| Competition | / 20 | Signal quality from competitor landscape. |
| Market Demand | / 20 | Demand proxies from search and mention patterns. |
| Timing | / 20 | Fit with current shifts in tech, behavior, and regulation. |
| Revenue Signals | / 15 | Reference evidence for monetization viability. |
| Pick-Axe Fit | / 15 | How well the concept serves participants in a trend. |
| Solo Buildability | / 10 | Practicality for lean-team implementation. |