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Korean medical device and IT SMEs with annual revenue of 1-5 billion KRW (approx. $750K-$3.75M) participating in Middle East exhibitions like WHX Dubai spend 1-2 weeks manually organizing 200-500 business cards and QR leads collected over 3 days into Excel and individually writing English follow-up emails. Research shows that failing to follow up within 72 hours after the exhibition reduces lead conversion rates by over 60%.
A mobile app that instantly OCR-processes business card photos and QR codes captured at the exhibition, inputs them into CRM, automatically classifies lead grades, and generates and sends personalized English and Arabic follow-up emails via LLM. It automatically calculates exhibition ROI reports (cost per lead, conversion rate).
| N Novelty | 1-5 | How uncommon the service is in market context. |
| U Urgency | 1-5 | How urgently users need this problem solved now. |
| M Market | 1-5 | Market size and growth potential from proxy indicators. |
| R Realizability | 1-5 | Buildability for a small team with realistic constraints. |
| V Validation | 1-5 | Validation signal quality from competition and demand data. |
| Tech Complexity | / 40 | Difficulty of core implementation stack. |
| Data Availability | / 25 | Practical availability and cost of required data. |
| MVP Timeline | / 20 | Expected time to ship a usable MVP. |
| API Bonus | / 15 | Bonus for viable public API leverage. |
| Competition | / 20 | Signal quality from competitor landscape. |
| Market Demand | / 20 | Demand proxies from search and mention patterns. |
| Timing | / 20 | Fit with current shifts in tech, behavior, and regulation. |
| Revenue Signals | / 15 | Reference evidence for monetization viability. |
| Pick-Axe Fit | / 15 | How well the concept serves participants in a trend. |
| Solo Buildability | / 10 | Practicality for lean-team implementation. |