Local Government PR Performance Measurement SaaS

3.20

Derivation Chain

Step 1 Local revitalization public official trend

→

Step 2 Local government SNS PR agency

→

Step 3 PR campaign ROI measurement tool

Problem

Local government PR officers (Grade 6-7) manage SNS and YouTube channels, but beyond follower counts and views, they cannot prove tangible outcomes such as actual tourist inflow or changes in commercial district sales, wasting an average of 2-3 weeks of manual report preparation time at every budget review. After success stories like Chungju Man Kim Seon-tae, local governments nationwide have jumped into SNS PR, but a performance verification system is lacking.

Solution

Automatically collect content performance metrics from local government SNS accounts (YouTube, Instagram, Naver), perform correlation analysis with tourism statistics and commercial district sales public data, and provide a 'PR → Visit → Sales' causal relationship dashboard. An automatic report generation feature aligned with the Ministry of the Interior and Safety (MOIS) reporting format reduces budget review preparation time by 90%.

Target: Public officials in PR teams of cities and counties with populations of 100,000 to 500,000 (Grade 6-7, ages 30-40)

Revenue Model: SaaS monthly subscription: 290,000 KRW (~$218) per local government account, 20% discount for annual payment. Two tiers: Basic (3 SNS channels) and Premium (5 channels + commercial district integration).

Ecosystem Role: Infrastructure

MVP Estimate: 2_weeks

NUMR-V Scores

N Novelty

3.0/5

U Urgency

4.0/5

M Market

3.0/5

R Realizability

3.0/5

V Validation

3.0/5

NUMR-V Scoring System

N Novelty	1-5	How uncommon the service is in market context.
U Urgency	1-5	How urgently users need this problem solved now.
M Market	1-5	Market size and growth potential from proxy indicators.
R Realizability	1-5	Buildability for a small team with realistic constraints.
V Validation	1-5	Validation signal quality from competition and demand data.

N=.15 U=.20 M=.15 R=.30 V=.20

Feasibility (66%)

Tech Complexity

29.3/40

Data Availability

16.2/25

MVP Timeline

20.0/20

API Bonus

0.0/15

Feasibility Breakdown

Tech Complexity	/ 40	Difficulty of core implementation stack.
Data Availability	/ 25	Practical availability and cost of required data.
MVP Timeline	/ 20	Expected time to ship a usable MVP.
API Bonus	/ 15	Bonus for viable public API leverage.

Market Validation (54/100)

Competition

8.0/20

Market Demand

9.4/20

Timing

14.0/20

Revenue Signals

7.5/15

Pick-Axe Fit

10.5/15

Solo Buildability

5.0/10

Validation Breakdown

Competition	/ 20	Signal quality from competitor landscape.
Market Demand	/ 20	Demand proxies from search and mention patterns.
Timing	/ 20	Fit with current shifts in tech, behavior, and regulation.
Revenue Signals	/ 15	Reference evidence for monetization viability.
Pick-Axe Fit	/ 15	How well the concept serves participants in a trend.
Solo Buildability	/ 10	Practicality for lean-team implementation.

Technical Requirements

Backend [medium] Frontend [medium] Data Pipeline [low]

Dashboard