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Early retirees aged 55-63 want to continue cultural activities like movies, performances, and travel, but as their monthly income drops from 3 million KRW (approx. $2,250) to 1.5 million KRW (approx. $1,125) (pension + interest), they lose a sense of how much they can spend on cultural life. Senior discounts (CGV senior rates, KTX discounts, free museum admission, etc.) exist everywhere, but each has different age criteria, days, and time slots, resulting in missed benefits worth 200,000-300,000 KRW (approx. $150-$225) per year.
When users input their monthly available cultural spending, the service suggests an annual budget allocation across categories like movies, performances, travel, and hobbies, and automatically displays senior discounts and free programs on a monthly calendar. It provides guidance like 'Remaining cultural budget this month: 42,000 KRW (approx. $31.50). Recommendation: Tuesday CGV senior rate 7,000 KRW (approx. $5.25) + free special exhibition at the National Museum.'
| N Novelty | 1-5 | How uncommon the service is in market context. |
| U Urgency | 1-5 | How urgently users need this problem solved now. |
| M Market | 1-5 | Market size and growth potential from proxy indicators. |
| R Realizability | 1-5 | Buildability for a small team with realistic constraints. |
| V Validation | 1-5 | Validation signal quality from competition and demand data. |
| Tech Complexity | / 40 | Difficulty of core implementation stack. |
| Data Availability | / 25 | Practical availability and cost of required data. |
| MVP Timeline | / 20 | Expected time to ship a usable MVP. |
| API Bonus | / 15 | Bonus for viable public API leverage. |
| Competition | / 20 | Signal quality from competitor landscape. |
| Market Demand | / 20 | Demand proxies from search and mention patterns. |
| Timing | / 20 | Fit with current shifts in tech, behavior, and regulation. |
| Revenue Signals | / 15 | Reference evidence for monetization viability. |
| Pick-Axe Fit | / 15 | How well the concept serves participants in a trend. |
| Solo Buildability | / 10 | Practicality for lean-team implementation. |