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People in their 50s-60s walk daily in their neighborhoods for health, but unknowingly take routes through high-accident zones. Over 55% of pedestrian fatalities involve people aged 50+, and accident risk spikes dramatically during early morning and nighttime walks. Walking directions on Naver and Kakao Maps do not factor in traffic danger levels.
Enter your home address to receive: 1) A map highlighting high-accident zones within a 2km radius, 2) Three auto-generated safe walking routes that bypass dangerous areas, 3) Time-of-day risk level changes (dawn/daytime/nighttime). Each route includes distance, estimated time, and calorie burn.
| N Novelty | 1-5 | How uncommon the service is in market context. |
| U Urgency | 1-5 | How urgently users need this problem solved now. |
| M Market | 1-5 | Market size and growth potential from proxy indicators. |
| R Realizability | 1-5 | Buildability for a small team with realistic constraints. |
| V Validation | 1-5 | Validation signal quality from competition and demand data. |
| Tech Complexity | / 40 | Difficulty of core implementation stack. |
| Data Availability | / 25 | Practical availability and cost of required data. |
| MVP Timeline | / 20 | Expected time to ship a usable MVP. |
| API Bonus | / 15 | Bonus for viable public API leverage. |
| Competition | / 20 | Signal quality from competitor landscape. |
| Market Demand | / 20 | Demand proxies from search and mention patterns. |
| Timing | / 20 | Fit with current shifts in tech, behavior, and regulation. |
| Revenue Signals | / 15 | Reference evidence for monetization viability. |
| Pick-Axe Fit | / 15 | How well the concept serves participants in a trend. |
| Solo Buildability | / 10 | Practicality for lean-team implementation. |