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70% of people in their 50s have chronic pain in at least one of their knees, back, or shoulders, but after being told 'just exercise' by their doctor, they don't know specifically which exercises to do or how. YouTube workout videos target people in their 20s-30s, and overly strenuous movements can worsen conditions. One-on-one physical therapy sessions cost $22-37 per visit, making 2-3 sessions per week financially burdensome. Ultimately, people give up exercising, neglect their pain, and frequently end up needing surgery.
Input your pain location, intensity, and diagnosis, and receive a week-by-week self-exercise program based on orthopedic and rehabilitation medicine guidelines. Each movement is explained with text and illustrations, including safety guides like 'stop if you feel this type of pain during this movement.' Bi-weekly to tri-weekly reminders plus pain change tracking monitor progress.
| N Novelty | 1-5 | How uncommon the service is in market context. |
| U Urgency | 1-5 | How urgently users need this problem solved now. |
| M Market | 1-5 | Market size and growth potential from proxy indicators. |
| R Realizability | 1-5 | Buildability for a small team with realistic constraints. |
| V Validation | 1-5 | Validation signal quality from competition and demand data. |
| Tech Complexity | / 40 | Difficulty of core implementation stack. |
| Data Availability | / 25 | Practical availability and cost of required data. |
| MVP Timeline | / 20 | Expected time to ship a usable MVP. |
| API Bonus | / 15 | Bonus for viable public API leverage. |
| Competition | / 20 | Signal quality from competitor landscape. |
| Market Demand | / 20 | Demand proxies from search and mention patterns. |
| Timing | / 20 | Fit with current shifts in tech, behavior, and regulation. |
| Revenue Signals | / 15 | Reference evidence for monetization viability. |
| Pick-Axe Fit | / 15 | How well the concept serves participants in a trend. |
| Solo Buildability | / 10 | Practicality for lean-team implementation. |