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Adults in their 50s-60s considering senior living communities—and their children—struggle to understand the true total cost. Each facility's published pricing reflects only the basic tier, while actual living expenses add 1-3 million KRW (~$750-$2,250) per month for extras (caregiving, meal upgrades, amenities). Cross-facility comparison is impossible, leading to poor choices that result in tens of millions of KRW in opportunity costs over an average 3-5 year stay.
Structures total cost data (deposit + monthly fees + hidden costs) for senior living communities and senior residences nationwide, provides condition-based entry simulations, and when linked with assets, Pension, and health insurance premiums, visualizes actual out-of-pocket costs and asset depletion timelines.
| N Novelty | 1-5 | How uncommon the service is in market context. |
| U Urgency | 1-5 | How urgently users need this problem solved now. |
| M Market | 1-5 | Market size and growth potential from proxy indicators. |
| R Realizability | 1-5 | Buildability for a small team with realistic constraints. |
| V Validation | 1-5 | Validation signal quality from competition and demand data. |
| Tech Complexity | / 40 | Difficulty of core implementation stack. |
| Data Availability | / 25 | Practical availability and cost of required data. |
| MVP Timeline | / 20 | Expected time to ship a usable MVP. |
| API Bonus | / 15 | Bonus for viable public API leverage. |
| Competition | / 20 | Signal quality from competitor landscape. |
| Market Demand | / 20 | Demand proxies from search and mention patterns. |
| Timing | / 20 | Fit with current shifts in tech, behavior, and regulation. |
| Revenue Signals | / 15 | Reference evidence for monetization viability. |
| Pick-Axe Fit | / 15 | How well the concept serves participants in a trend. |
| Solo Buildability | / 10 | Practicality for lean-team implementation. |