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With the prolonged base rate freeze widening interest rate gaps between commercial banks, mortgage and personal loan holders (salaried workers ages 30-50) consider refinancing but struggle to accurately calculate hidden costs like early repayment penalties, stamp duty, and mortgage registration fees. Bank branch consultations only recommend in-house products, and loan comparison platforms show only interest rates without revealing actual savings. Cases of losing $375-$1,500 (~500,000-2,000,000 KRW) from poorly-timed refinancing are frequent.
Users enter their current loan terms (remaining balance, interest rate, remaining term, early repayment penalty rate), and the system automatically compares total refinancing costs (penalties + stamp duty + registration fees) and actual savings across 10 major banks on 5-year/10-year/maturity bases. Visualizes the break-even point and optimal refinancing timing to support the 'should I refinance now?' decision within 1 minute.
| N Novelty | 1-5 | How uncommon the service is in market context. |
| U Urgency | 1-5 | How urgently users need this problem solved now. |
| M Market | 1-5 | Market size and growth potential from proxy indicators. |
| R Realizability | 1-5 | Buildability for a small team with realistic constraints. |
| V Validation | 1-5 | Validation signal quality from competition and demand data. |
| Tech Complexity | / 40 | Difficulty of core implementation stack. |
| Data Availability | / 25 | Practical availability and cost of required data. |
| MVP Timeline | / 20 | Expected time to ship a usable MVP. |
| API Bonus | / 15 | Bonus for viable public API leverage. |
| Competition | / 20 | Signal quality from competitor landscape. |
| Market Demand | / 20 | Demand proxies from search and mention patterns. |
| Timing | / 20 | Fit with current shifts in tech, behavior, and regulation. |
| Revenue Signals | / 15 | Reference evidence for monetization viability. |
| Pick-Axe Fit | / 15 | How well the concept serves participants in a trend. |
| Solo Buildability | / 10 | Practicality for lean-team implementation. |