B

Advance Directive Family Conversation Kit

3.65

Derivation Chain

Step 1 Family property & medical decision-making documentation
→
Step 2 Advance directive completion
→
Step 3 The problem of not knowing how to start the family conversation before writing the directive

Problem

People aged 55-65 want to complete an advance directive for life-sustaining treatment, but the psychological barrier of bringing up 'end-of-life talk' with family is immense. While the official form is available on the National Agency for Management of Life-Sustaining Treatment website, there is zero guidance on how to start the conversation with a spouse or children—what order to follow, which questions to ask, or how to reach consensus when opinions differ. As a result, the advance directive registration rate is below 2% of all adults, and actual end-of-life situations frequently lead to family conflicts and legal disputes.

Solution

(1) 'Life-Sustaining Treatment Conversation Starter Guide' — provides step-by-step conversation scenarios and question lists tailored to family composition (couple only / with adult children). (2) Each scenario includes a consensus-building framework for when opinions differ (preferences → values → priority alignment). (3) Input conversation outcomes to auto-generate an advance directive draft and get directions to the nearest registration facility (public health center, tertiary hospital).

Target: Ages 55-65, aware of the need for life-sustaining treatment decisions for parent or self, has at least one adult child, does not know how to start the conversation
Revenue Model: Basic conversation guide + question list free. Customized scenario (by family composition) + directive draft generation at 4,900 KRW (~$3.70). Full family workshop kit (printable PDF + facilitator guide) at 9,900 KRW (~$7.50).
Ecosystem Role: Education
MVP Estimate: 2_weeks

NUMR-V Scores

N Novelty
4.0/5
U Urgency
3.0/5
M Market
2.0/5
R Realizability
5.0/5
V Validation
2.0/5
NUMR-V Scoring System
N Novelty1-5How uncommon the service is in market context.
U Urgency1-5How urgently users need this problem solved now.
M Market1-5Market size and growth potential from proxy indicators.
R Realizability1-5Buildability for a small team with realistic constraints.
V Validation1-5Validation signal quality from competition and demand data.
Each dimension is scored 1-5 and weighted into grade S/A/B/C/D.
SaaS N=.15 U=.20 M=.15 R=.30 V=.20 Senior N=.25 U=.25 M=.05 R=.30 V=.15

Feasibility (81%)

Tech Complexity
40.0/40
Data Availability
20.6/25
MVP Timeline
20.0/20
API Bonus
0.0/15
Feasibility Breakdown
Tech Complexity/ 40Difficulty of core implementation stack.
Data Availability/ 25Practical availability and cost of required data.
MVP Timeline/ 20Expected time to ship a usable MVP.
API Bonus/ 15Bonus for viable public API leverage.
Total 100 points; below 50% is filtered out.

Market Validation (51/100)

Competition
8.0/20
Market Demand
6.2/20
Timing
14.0/20
Revenue Signals
6.0/15
Pick-Axe Fit
7.5/15
Solo Buildability
9.0/10
Validation Breakdown
Competition/ 20Signal quality from competitor landscape.
Market Demand/ 20Demand proxies from search and mention patterns.
Timing/ 20Fit with current shifts in tech, behavior, and regulation.
Revenue Signals/ 15Reference evidence for monetization viability.
Pick-Axe Fit/ 15How well the concept serves participants in a trend.
Solo Buildability/ 10Practicality for lean-team implementation.
Total 100 points; below 50 is filtered out.

Technical Requirements

Frontend [low] Backend [low] Data Pipeline [low]
Dashboard