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When retirees aged 57–62 start a small business (cafe, workshop, tutoring, online selling), they need to set up a range of digital tools after business registration—POS systems, reservation platforms, Instagram Business, Naver Place listings, delivery app onboarding, card payment terminals, and simple bookkeeping—all separately. Hiring a digital setup agency costs 1,000,000–3,000,000 KRW (~$750–$2,250), even though most of this work can be done by the owner in 2–3 days. The real problem is that they don't even know which tools their specific business type requires.
Users select their business type (cafe/restaurant/academy/workshop/online seller) and receive an auto-generated list of required digital tools, with step-by-step screenshot guides for signing up and configuring each one. A 3-day completion roadmap is provided: 'Day 1: POS setup → Day 2: Naver Place registration → Day 3: Instagram Business conversion.' Free vs. paid options and monthly costs for each tool are also compared.
| N Novelty | 1-5 | How uncommon the service is in market context. |
| U Urgency | 1-5 | How urgently users need this problem solved now. |
| M Market | 1-5 | Market size and growth potential from proxy indicators. |
| R Realizability | 1-5 | Buildability for a small team with realistic constraints. |
| V Validation | 1-5 | Validation signal quality from competition and demand data. |
| Tech Complexity | / 40 | Difficulty of core implementation stack. |
| Data Availability | / 25 | Practical availability and cost of required data. |
| MVP Timeline | / 20 | Expected time to ship a usable MVP. |
| API Bonus | / 15 | Bonus for viable public API leverage. |
| Competition | / 20 | Signal quality from competitor landscape. |
| Market Demand | / 20 | Demand proxies from search and mention patterns. |
| Timing | / 20 | Fit with current shifts in tech, behavior, and regulation. |
| Revenue Signals | / 15 | Reference evidence for monetization viability. |
| Pick-Axe Fit | / 15 | How well the concept serves participants in a trend. |
| Solo Buildability | / 10 | Practicality for lean-team implementation. |