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Household heads aged 50–65 face 3–5 annual government administrative tasks — such as year-end tax amendment filings, regional health insurance dependent registration, and reverse mortgage applications — where government portals (Government24, HomeTax) have menu depths of 5–7 levels with confusing terminology, averaging 40 minutes per task. They end up taking half a day off to visit a government office in person or paying a tax accountant $37–$75.
Users select their task (e.g., 'register dependent') on the web and receive a screenshot-based step-by-step guide for the procedure. Each step explains what values to enter and where to find them. Designed as a 'dual-screen' experience to follow alongside the government website. The differentiator is estimated completion time per step and 'common pitfall' warnings.
| N Novelty | 1-5 | How uncommon the service is in market context. |
| U Urgency | 1-5 | How urgently users need this problem solved now. |
| M Market | 1-5 | Market size and growth potential from proxy indicators. |
| R Realizability | 1-5 | Buildability for a small team with realistic constraints. |
| V Validation | 1-5 | Validation signal quality from competition and demand data. |
| Tech Complexity | / 40 | Difficulty of core implementation stack. |
| Data Availability | / 25 | Practical availability and cost of required data. |
| MVP Timeline | / 20 | Expected time to ship a usable MVP. |
| API Bonus | / 15 | Bonus for viable public API leverage. |
| Competition | / 20 | Signal quality from competitor landscape. |
| Market Demand | / 20 | Demand proxies from search and mention patterns. |
| Timing | / 20 | Fit with current shifts in tech, behavior, and regulation. |
| Revenue Signals | / 15 | Reference evidence for monetization viability. |
| Pick-Axe Fit | / 15 | How well the concept serves participants in a trend. |
| Solo Buildability | / 10 | Practicality for lean-team implementation. |