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Approximately 400,000 international students per year need TOPIK Level 4+ for Korean university admission or employment, but existing study apps offer only basic quizzes with no scoring or feedback for the writing section. Private 1:1 tutoring costs ₩40,000–60,000/hour (~$30–45), and there is a lack of personalized feedback addressing native-language-specific weaknesses (e.g., Chinese speakers confusing Sino-Korean words, Vietnamese speakers struggling with final consonants).
Provides AI-powered mock exams across listening, reading, and writing sections based on past TOPIK questions. The writing section features LLM-based instant scoring against official criteria (content, structure, language use) with correction suggestions. Analyzes the learner's native language and error patterns to auto-generate a weakness-focused study curriculum, plus weekly progress reports.
| N Novelty | 1-5 | How uncommon the service is in market context. |
| U Urgency | 1-5 | How urgently users need this problem solved now. |
| M Market | 1-5 | Market size and growth potential from proxy indicators. |
| R Realizability | 1-5 | Buildability for a small team with realistic constraints. |
| V Validation | 1-5 | Validation signal quality from competition and demand data. |
| Tech Complexity | / 40 | Difficulty of core implementation stack. |
| Data Availability | / 25 | Practical availability and cost of required data. |
| MVP Timeline | / 20 | Expected time to ship a usable MVP. |
| API Bonus | / 15 | Bonus for viable public API leverage. |
| Competition | / 20 | Signal quality from competitor landscape. |
| Market Demand | / 20 | Demand proxies from search and mention patterns. |
| Timing | / 20 | Fit with current shifts in tech, behavior, and regulation. |
| Revenue Signals | / 15 | Reference evidence for monetization viability. |
| Pick-Axe Fit | / 15 | How well the concept serves participants in a trend. |
| Solo Buildability | / 10 | Practicality for lean-team implementation. |