B

K-Startup MWC Expo Booth Kit

3.50

Derivation Chain

Step 1 SKT MWC26 K-Startup showcase
→
Step 2 Growing Korean startup participation in overseas trade shows
→
Step 3 Trade show booth operations efficiency tools
→
Step 4 Expo lead auto-capture & CRM integration SaaS

Problem

Korean startups (~2,000 per year) participating in overseas trade shows like MWC and CES spend 3–5 days after each event manually transferring business cards and QR leads into spreadsheets, and follow-up emails take an average of 2 weeks to send — causing 60% of leads to go cold. Teams of 1–5 people especially lack the bandwidth to manage booth operations and lead processing simultaneously.

Solution

When booth visitors scan a QR code, their digital business card and areas of interest are automatically captured, and each visitor is auto-tagged by engagement level (dwell time, demo request). Immediately after the event, customized follow-up email templates are auto-generated and sent based on engagement level, and leads are automatically synced to HubSpot/Notion CRM.

Target: Korean startups (1–20 employees) exhibiting at overseas trade shows (MWC, CES, COMPUTEX, etc.), KOTRA-supported international exhibition participants
Revenue Model: Per-event billing: ~$150/event (up to 500 leads), ~$300/event (up to 1,000 leads). 30% discount for 3+ events/year package. CRM integration add-on ~$22/month.
Ecosystem Role: Supplier
MVP Estimate: 2_weeks

NUMR-V Scores

N Novelty
3.0/5
U Urgency
4.0/5
M Market
3.0/5
R Realizability
4.0/5
V Validation
3.0/5
NUMR-V Scoring System
N Novelty1-5How uncommon the service is in market context.
U Urgency1-5How urgently users need this problem solved now.
M Market1-5Market size and growth potential from proxy indicators.
R Realizability1-5Buildability for a small team with realistic constraints.
V Validation1-5Validation signal quality from competition and demand data.
Each dimension is scored 1-5 and weighted into grade S/A/B/C/D.
SaaS N=.15 U=.20 M=.15 R=.30 V=.20 Senior N=.25 U=.25 M=.05 R=.30 V=.15

Feasibility (69%)

Tech Complexity
29.3/40
Data Availability
19.4/25
MVP Timeline
20.0/20
API Bonus
0.0/15
Feasibility Breakdown
Tech Complexity/ 40Difficulty of core implementation stack.
Data Availability/ 25Practical availability and cost of required data.
MVP Timeline/ 20Expected time to ship a usable MVP.
API Bonus/ 15Bonus for viable public API leverage.
Total 100 points; below 50% is filtered out.

Market Validation (56/100)

Competition
8.0/20
Market Demand
6.2/20
Timing
14.0/20
Revenue Signals
10.5/15
Pick-Axe Fit
10.5/15
Solo Buildability
7.0/10
Validation Breakdown
Competition/ 20Signal quality from competitor landscape.
Market Demand/ 20Demand proxies from search and mention patterns.
Timing/ 20Fit with current shifts in tech, behavior, and regulation.
Revenue Signals/ 15Reference evidence for monetization viability.
Pick-Axe Fit/ 15How well the concept serves participants in a trend.
Solo Buildability/ 10Practicality for lean-team implementation.
Total 100 points; below 50 is filtered out.

Technical Requirements

Frontend [medium] Backend [medium] AI/ML [low]
Dashboard