A

Controversy Risk Monitor

3.40

Derivation Chain

Step 1 Kim Bo-reum bullying controversy / public figure image risk
→
Step 2 Online reputation management demand for public figures & influencers

Problem

Small-to-mid talent agencies (5–20 artists) and influencer management firms suffer delayed real-time response when past controversies resurface or new issues break, causing secondary damage (ad cancellations, fan attrition). Dedicating a PR staff member costs $2,250+/month, while manual monitoring across news, online communities, and social media takes 1–2 hours daily.

Solution

Register managed talent names and related keywords to detect negative sentiment in real time across news, online communities (DCInside, TheQoo, FM Korea), and social media. Automatically generates risk scores (positive/negative/spread velocity) and crisis response scenario drafts. Sends instant alerts via Slack/KakaoTalk.

Target: Small-to-mid talent agencies managing 5–20 artists, influencer management firms (managing 10–50 creators), and Freelancer PR consultants managing personal brands
Revenue Model: SaaS Monthly Subscription $11/person/month (minimum 5 people), crisis response scenario generation $3.75 Per Transaction, 15% discount for annual contracts
Ecosystem Role: Regulation
MVP Estimate: 2_weeks

NUMR-V Scores

N Novelty
2.0/5
U Urgency
5.0/5
M Market
4.0/5
R Realizability
3.0/5
V Validation
3.0/5
NUMR-V Scoring System
N Novelty1-5How uncommon the service is in market context.
U Urgency1-5How urgently users need this problem solved now.
M Market1-5Market size and growth potential from proxy indicators.
R Realizability1-5Buildability for a small team with realistic constraints.
V Validation1-5Validation signal quality from competition and demand data.
Each dimension is scored 1-5 and weighted into grade S/A/B/C/D.
SaaS N=.15 U=.20 M=.15 R=.30 V=.20 Senior N=.25 U=.25 M=.05 R=.30 V=.15

Feasibility (72%)

Tech Complexity
29.3/40
Data Availability
22.5/25
MVP Timeline
20.0/20
API Bonus
0.0/15
Feasibility Breakdown
Tech Complexity/ 40Difficulty of core implementation stack.
Data Availability/ 25Practical availability and cost of required data.
MVP Timeline/ 20Expected time to ship a usable MVP.
API Bonus/ 15Bonus for viable public API leverage.
Total 100 points; below 50% is filtered out.

Market Validation (52/100)

Competition
8.0/20
Market Demand
6.2/20
Timing
14.0/20
Revenue Signals
10.5/15
Pick-Axe Fit
10.5/15
Solo Buildability
3.0/10
Validation Breakdown
Competition/ 20Signal quality from competitor landscape.
Market Demand/ 20Demand proxies from search and mention patterns.
Timing/ 20Fit with current shifts in tech, behavior, and regulation.
Revenue Signals/ 15Reference evidence for monetization viability.
Pick-Axe Fit/ 15How well the concept serves participants in a trend.
Solo Buildability/ 10Practicality for lean-team implementation.
Total 100 points; below 50 is filtered out.

Technical Requirements

Data Pipeline [medium] AI/ML [medium] Backend [low]
Dashboard