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As AI features are embedded in mainstream services like KakaoBank's AI invitations, Small Business Owners (annual revenue 100-500 million KRW / ~$75,000-$375,000) have started using AI marketing tools, but they rarely go beyond writing ad copy with ChatGPT or generating AI images. Without opportunities to learn systematic AI marketing strategy (targeting, channel optimization, performance measurement), they fail to maximize the effectiveness of their monthly marketing spend of 300,000-500,000 KRW (~$225-$375).
Delivers industry-specific (Cafe, beauty salon, Restaurant, etc.) AI marketing curricula via chatbot. Sends bi-weekly 10-minute micro-lessons + hands-on assignments (writing SNS posts with AI, designing A/B tests, etc.) through KakaoTalk channels, with instant AI feedback on assignment results.
| N Novelty | 1-5 | How uncommon the service is in market context. |
| U Urgency | 1-5 | How urgently users need this problem solved now. |
| M Market | 1-5 | Market size and growth potential from proxy indicators. |
| R Realizability | 1-5 | Buildability for a small team with realistic constraints. |
| V Validation | 1-5 | Validation signal quality from competition and demand data. |
| Tech Complexity | / 40 | Difficulty of core implementation stack. |
| Data Availability | / 25 | Practical availability and cost of required data. |
| MVP Timeline | / 20 | Expected time to ship a usable MVP. |
| API Bonus | / 15 | Bonus for viable public API leverage. |
| Competition | / 20 | Signal quality from competitor landscape. |
| Market Demand | / 20 | Demand proxies from search and mention patterns. |
| Timing | / 20 | Fit with current shifts in tech, behavior, and regulation. |
| Revenue Signals | / 15 | Reference evidence for monetization viability. |
| Pick-Axe Fit | / 15 | How well the concept serves participants in a trend. |
| Solo Buildability | / 10 | Practicality for lean-team implementation. |