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As Netflix K-dramas like 'Lady Dua' (starring Shin Hye-sun) become global hits, demand for secondary licensing (merchandise, games, performances) of original web novel and webtoon IP is surging. However, small IP holders (web novel platforms, independent authors) lack the capability to identify which secondary markets their IP has value in or whom to approach. Outsourcing an IP valuation Report costs $2,250–$7,500 per engagement.
(1) Automatically scores each IP's secondary market potential based on OTT viewership data, social media buzz, and search trends, (2) matches licensing opportunities by category (merchandise, games, performances, overseas rights), (3) provides accessible buyer lists and proposal templates.
| N Novelty | 1-5 | How uncommon the service is in market context. |
| U Urgency | 1-5 | How urgently users need this problem solved now. |
| M Market | 1-5 | Market size and growth potential from proxy indicators. |
| R Realizability | 1-5 | Buildability for a small team with realistic constraints. |
| V Validation | 1-5 | Validation signal quality from competition and demand data. |
| Tech Complexity | / 40 | Difficulty of core implementation stack. |
| Data Availability | / 25 | Practical availability and cost of required data. |
| MVP Timeline | / 20 | Expected time to ship a usable MVP. |
| API Bonus | / 15 | Bonus for viable public API leverage. |
| Competition | / 20 | Signal quality from competitor landscape. |
| Market Demand | / 20 | Demand proxies from search and mention patterns. |
| Timing | / 20 | Fit with current shifts in tech, behavior, and regulation. |
| Revenue Signals | / 15 | Reference evidence for monetization viability. |
| Pick-Axe Fit | / 15 | How well the concept serves participants in a trend. |
| Solo Buildability | / 10 | Practicality for lean-team implementation. |