B

Sports Event Marketing Timer

3.45

Derivation Chain

Step 1 Global Sports Trend Explosion (Premier League, etc.)
→
Step 2 Sports Event-Linked Marketing Service
→
Step 3 Real-time Sports Event Promotion Automation for SME Commerce

Problem

Small-to-mid E-commerce sellers on Naver Smart Store and Cafe24 (monthly revenue $3,750-$37,500 / 500만-5,000만 KRW) plan real-time promotions around major sports events like the Premier League, World Cup, and Olympics—such as 'discount on goal' or 'coupon on Korea victory'—but must manually check match results and issue coupons, staying up until dawn. They miss the timing window and lose sales opportunities 2-3 times per month.

Solution

An automation tool that integrates real-time sports score APIs with E-commerce platforms (Cafe24, Naver Smart Store) to automatically issue discount coupons, swap banners, and trigger push notifications when pre-set conditions are met (specific team goal, victory, comeback, etc.). One-click promotion setup from a match schedule calendar.

Target: Small-to-mid sellers on Naver Smart Store and Cafe24 with monthly revenue of $3,750-$37,500 (500만-5,000만 KRW) (sports goods, Fashion, food)
Revenue Model: SaaS Monthly Subscription $29/month per store. Season pass (all matches for one season) $149. No Per Transaction charges for promotions.
Ecosystem Role: Supplier
MVP Estimate: 2_weeks

NUMR-V Scores

N Novelty
4.0/5
U Urgency
3.0/5
M Market
3.0/5
R Realizability
4.0/5
V Validation
3.0/5
NUMR-V Scoring System
N Novelty1-5How uncommon the service is in market context.
U Urgency1-5How urgently users need this problem solved now.
M Market1-5Market size and growth potential from proxy indicators.
R Realizability1-5Buildability for a small team with realistic constraints.
V Validation1-5Validation signal quality from competition and demand data.
Each dimension is scored 1-5 and weighted into grade S/A/B/C/D.
SaaS N=.15 U=.20 M=.15 R=.30 V=.20 Senior N=.25 U=.25 M=.05 R=.30 V=.15

Feasibility (68%)

Tech Complexity
34.7/40
Data Availability
13.8/25
MVP Timeline
20.0/20
API Bonus
0.0/15
Feasibility Breakdown
Tech Complexity/ 40Difficulty of core implementation stack.
Data Availability/ 25Practical availability and cost of required data.
MVP Timeline/ 20Expected time to ship a usable MVP.
API Bonus/ 15Bonus for viable public API leverage.
Total 100 points; below 50% is filtered out.

Market Validation (56/100)

Competition
8.0/20
Market Demand
6.2/20
Timing
14.0/20
Revenue Signals
10.5/15
Pick-Axe Fit
10.5/15
Solo Buildability
7.0/10
Validation Breakdown
Competition/ 20Signal quality from competitor landscape.
Market Demand/ 20Demand proxies from search and mention patterns.
Timing/ 20Fit with current shifts in tech, behavior, and regulation.
Revenue Signals/ 15Reference evidence for monetization viability.
Pick-Axe Fit/ 15How well the concept serves participants in a trend.
Solo Buildability/ 10Practicality for lean-team implementation.
Total 100 points; below 50 is filtered out.

Technical Requirements

Backend [medium] Frontend [low] Infrastructure [low]
Dashboard